🏆 AWARDS
THE RESEARCH AGENCY’S FAVOURITE ADS SURVEY
Voted ‘AUSTRALIA’S #1 FAVOURITE TV AD’ | Look on the Fried Side of Life, KFC
Australia’s inaugural Favourite Ads Survey – conducted by independent research agency TRA – gathers responses from over 1,250 Australians aged 18 to 60, to understand which advertising comes to mind easily for consumers, and the nature of their positive feelings and associations of the brand. KFC’s Look on the Fried Side of Life came out as the number one TV ad campaign for Australians.
MUMBRELLA COMMSCON AWARDS 2024
Awarded ‘HIGHLY COMMENDED’ in Best Non-Traditional Business Opportunity' | ‘Another One Fights the Dust’, Lung Foundation Australia
EFFIE AWARDS 2022
Awarded ‘FINALIST’ in Seasonal Marketing (Asia Pacific Effies) | ‘Christmas in July’, KFC
EFFIE AWARDS 2021
Awarded ‘GOLD’ in Sustained Success (Asia Pacific Effies) | KFC
Awarded ‘SILVER’ in Long Term Effects (Australian Effies) | KFC
Awarded ‘BRONZE’ in Brand Story (Australian Effies) | KFC
Recognition received for the work on KFC’s long term brand success, which includes the brand platform ‘Look on the Fried Side of Life’, along with the campaigns ‘Did Someone Say KFC?’ and ‘Shut Up and Take My Money’.
OGILVY VALUE AWARDS 2021
Awarded ‘ETERNAL CRAFT’ value
Received for outstanding quality or work and dedication to craft throughout the year.
PREMIER’S MULTICULTURAL COMMUNICATIONS AWARDS 2020
Awarded ‘AGENCY CAMPAIGN OF THE YEAR’ | ‘Speak Out’, Australian Government
The NSW Domestic Violence campaign, was rolled out across Arabic, Chinese, and Indian communities to increase awareness of Domestic and Family Violence (DFV) and to encourage victim-survivors to seek help. Overall, the campaign helped to educate vulnerable migrant communities on DFV and about in-language support.
📖 OPINION
The Stable | How Creative Can Creatives Really Be?
B&T | Homosexuality Is Not Homogeny
LBB Online | Uprising: The Sheer Joy of Getting Out of One’s Comfort Zone for Alex Ward
LBB Online | Pride Month Has Been and Gone, but That Doesn’t Mean LGBTQ+ People Have
📖 WORK
Medium | Experience 5 of Melbourne’s Hidden Gems and Skip the Tourist Traps
Chapel Street | Street Art Murals in Chapel Street Precinct
Concrete Playground | KFC's New Christmas in July Sweater Is Exactly What You Need to Wear While Eating Fried Chicken
Nova FM | KFC Release Christmas Jumpers With An A+ Slogan TBH
96 fm | KFC Have Released These Limited Edition Christmas In July Jumpers
KIIS fm | KFC Is Releasing Limited Edition Christmas In July Sweaters
Delicious | 'Tis the seasoning: KFC has just launched an ugly Christmas sweater
Thrillist | KFC Just Dropped Limited Edition Ugly Sweaters To Celebrate Christmas In July
9 Kitchen | KFC launches Christmas in July 'ugly sweaters' because 'tis the seasoning'
EFTM | KFC EMBRACES CHRISTMAS IN JULY WITH THEIR OWN DAGGY CHRISTMAS JUMPER
Taste | KFC is releasing a Christmas in July jumper
Student Edge | KFC Have Released Xmas in July Jumpers and They’re Wholesome As Heck
Newcastle Live | FINGER LICKIN’ FASHION: Flaunt your fried chicken love with these jazzy jumpers!
The Music Network: | Sync Watch: Dune Rats cover ‘Deck The Halls’ for KFC Christmas in July TVC