Coca-Cola x Wendy's
For the first time in history, the popular American burger chain Wendy’s was opening in Australia.
Nothing goes better with Coke than a burger – and as official beverage supplier to Wendy's, Coca-Cola wanted to help get Aussies hyped and celebrate the union of these two icons.
Before we could cut the ribbon on the new partnership, we decided to join them. Literally.
Role: Senior Art Director
Leveraging distinctive assets from both brands, we crafted a bespoke design unifying their two iconic ribbons.
This simple, striking approach allowed us to create a tease campaign befitting of the epic new partnership.
Our design appeared at the site of the new restaurant, with a custom QR code taking audiences to a landing page.
The work was picked up by news outlets and social media alike, generating excitement around the fast-food chain’s Australian debut, resulting in 1km queue on opening day.