KFC
KFC Australia has been leveraging the Shut Up and Take My Money and Did Someone Say KFC? platforms to tell customers about their retail offerings since 2017. But a lot has happened in that time, so for our 15” TVCs, we took it upon ourselves to find some real human insights to tell stories of frustration and awkwardness that we can all relate to – ones that can only be fixed with some fried chicken, of course.
Role: Art Director
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KFC Long Term Brand Story
Awarded “Gold” in Sustained Success (Asia Pacific)
Awarded “Silver” in Long Term Effects (Australian)
Awarded “Bronze” in Brand Story (Australian)
Effie Awards 2021