American Express
Every year, American Express offers Card Members the opportunity to earn 200,000 Membership Rewards points for successfully referring friends.
For this campaign, we chose to target a younger demographic, as they are more open to discussing financial services with friends and family than their older peers.
At the time, American Express’ brand – Realise the Potential – prohibited showing humans, so we illustrated and animated a series of cute, relatable scenarios using animals that thrive in packs.
Role: Art Director / Designer / Illustrator
Four different key visuals were illustrated to allude to the notion of travel. Animals were drawn in enticing locations – from ancient rainforests…
to concrete jungles…
and vast valleys.
The campaign was digitally-led, featuring animated eDMs…
Digital Display Banners…
and social media executions inspired by our illustrations.
The campaign results were overwhelmingly positive, with 75% of all referrals over the campaign period using the referral links in our eDMs.