Australian Government
2024 marked the 40th anniversary of Australia’s world-class healthcare system. For four decades, Medicare has guaranteed access to health and hospital services when they need it, no matter their income or where they live.
The Australian Government wanted to celebrate how far we’ve come since 1984, and remind the nation of the improvements being made to help build a stronger Medicare.
Role: Senior Creative
Director Nick Robertson worked with a number of incredible set designers in combination with a robot arm camera to seamlessly transition from the 1980s to the modern day.
Our campaign was supported with photography by Glenn Pokorny to bring to life the time transition, as well as celebrate how Medicare looks today.
Our campaign was rolled out across print, digital, TV and online video channels nationwide.